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Why HVAC Costs Rise, and What That Means For You

Prices don’t stay the same in life, and HVAC is no different. But knowing why costs will change can help you plan for your next heating and cooling project.

Why HVAC Costs Rise, and What That Means For You

6 Minute read

Arne Jacobsen

Revised:

February 1st, 2021

“Why do HVAC costs change?” We hear this question sometimes, and usually what the person really means is “Why do HVAC costs always seem to go up?”

It’s a fair question, and it has a surprisingly complex answer. But we’re here to demystify why this is.

And why should you care? Another good question. But in this case, the answer is simple: understanding why costs rise can help you to make budgeting decisions now.

Look, HVAC projects generally aren’t cheap. So it pays to make an informed decision about when and why to start your next heating or cooling project. We’re talking about equipment that will heat and cool your home for up to (or over) 20 years! That’s worth a bit of extra research.

You’ve found the right place, though. At Fire & Ice, we’ve been educating Columbus, Ohio, customers for decades, and we’re here in this article to draw the curtain back on a topic that companies don’t like to talk about: rising prices.

The Cost of Doing Business in HVAC

The HVAC industry is one of the most difficult industries to run a profitable, sustainable business. Why is this? Several reasons:

  1. Insurance. HVAC companies need to carry millions in insurance to remain financially secure, and to protect their customers from facing liability issues.
  2. Labor costs. As inflation rises, so does the cost of maintaining an expert workforce.
  3. Training Costs. As the complexity of HVAC equipment increases, the need for hands-on training increases, which is often the responsibility of the company.
  4. Equipment costs. This isn’t just for the HVAC equipment in your home. The equipment in a prepared technician’s truck costs.
  5. Materials Costs. We’ll talk more about this below, but global markets and federal decisions can (and do) affect local companies.

“Is this really my problem, though?” I hear some of you asking. You’re not starting a business. You just need reliable heating and cooling equipment, right? Well, sort of…

HVAC companies that don’t run a tight, profitable ship often fold. Seriously, the failure rate of HVAC companies is somewhat sobering. And what happens if the company who installed your equipment goes out of business? You’ll be able to receive maintenance from another company, sure, but will they honor the same agreements you had in place with your installer? These could include labor or maintenance agreements that were saving you money.

More than this, it’s a hassle to have to search for a reliable contractor. There are plenty of good companies out there but, unfortunately, just as many bad ones.

The Cost of Heating and Cooling Parts & Service

We compare HVAC equipment to cars occasionally, because the analogy often works quite well.

This is another example where there are some similarities. Namely, parts and service can become trickier as your equipment ages.

Materials in Your HVAC System

As you might imagine, most major HVAC components use metallic materials. The cost of copper or steel can greatly affect pricing. This can even be true when talking about sheet metal costs for ductwork installations and repairs.

These costs are affected by global supply and demand, and are out of the hands of local contractors. Even multinational manufacturers often have to adjust pricing to compensate for these market forces.

R22 Availability and Pricing

Other times, the industry is required to change as a result of federal mandates. For example, the EPA banned new production and imports of R22, a popular air conditioner refrigerant, starting in 2019.

R22 air conditioners still exist, and you can still get R22 to “top up” your refrigerant if it springs a leak. However, since no new R22 is being created or imported, the supply of it is increasingly rare. All the R22 we have right now in the US is all we’ll ever have. So the price of that remaining supply is going to skyrocket in the coming years.

Indeed, we often reprice our services once per year, but have had to adjust the cost of our remaining R22 more frequently as a result of this dwindling supply. We simply can’t stock it as affordably.

In this case, this change is for a good reason: R22 is worse for the environment than newer refrigerants that have been developed in more recent years. But it also has financial implications for homeowners. And it means that your A/C repair might end up being a lot more expensive than you initially expected.

RELATED: The R22 Ban: How It Affects You

“They Don’t Make ‘em Like They Used To”

I’m sure you’ve heard this phrase before, and it gets used sometimes in HVAC. But it’s not always true.

Some older HVAC equipment used to last for 30+ years and you rarely, if ever, hear about air conditioners or furnaces lasting that long these days. But there’s a reason for that.

Since older equipment shared more similar parts and processes, it was easier to find replacement parts that were relatively cheap. For some systems, it didn’t make sense to get a new system when a repair was more cost-effective. Many 30-year-old systems had few, if any, of their original major components.

Nowadays, equipment is much more efficient than an HVAC system from, say, 40 years ago. But that also comes with mechanical complexities and innovations in parts, which means “one size fits all” parts replacements don’t work, so labor and manufacturing costs rise.

HVAC Equipment Efficiency, Longevity, and Options

To state it bluntly, some of the rising costs in HVAC are simply because the technology is better. We’ve installed more air conditioners with 20+ SEER Rating (a measure of efficiency) in the past few years than we did in the previous decade.

This is because the technology is improving and homeowners are starting to realize the benefits. Yes, that 20 SEER AC unit is going to run you more money than the entry-level 10 SEER system that’s currently in your home. But if you’re planning on spending the next decade in the home, it’s going to justify that cost with added comfort and increased cost savings on utilities.

Sometimes progress reduces prices, as with TVs or personal computers. But when the materials and labor continue to increase, there’s only so much HVAC companies can do.

The good news is, the number of heating and cooling options available to customers is larger than ever, and the quality of the work has never been higher either.

 

Are You Paying For the Brand Name?

This question sometimes comes up in regard to prices: are we just paying for the brand name on the equipment?

It’s a fair question. A generic t-shirt might run you $15, but an identical Nike one is likely to cost twice that amount. So is the same true for HVAC?

Yes and no. Yes, name-brand heating and cooling equipment is likely to cost more. But it’s not like the t-shirt example, because the increased cost almost always translates to additional efficiency, safety, or options.

What kind of options are we talking about? On either an outdoor or indoor unit, it might mean added insulation. This protects the equipment, makes it run quieter, and can decrease vibrations that cause long-term problems.

Or it could be additional casing on an outdoor unit, which will help to protect your equipment against the elements. Debris, wind, icicle, or rain damage is a real thing if there are exposed parts, so this can save you thousands in the long run. Lastly, we talked about materials costs earlier, and the quality of the components themselves can be cheaper and flimsier or more expensive but more durable.

Some major brands have a secondary brand that is more budget-conscious. But it’s not just the nameplate on the outside of the unit that you’re paying for, so these secondary brands come with their share of potential risks and considerations for homeowners.

Finding Your Comfort and Budgeting Fit

In my nearly 45 years in HVAC, prices haven’t gone down. Even if they’re cheaper than the earliest days of air conditioning (when adjusted for inflation), it still seems to always be going up. So it’s a good bet they will continue to rise.

What this means for you is that, if you’re nearing a new year and considering a large HVAC project, it often makes financial sense to get the project done sooner rather than later.

With rare exceptions like the R-22 situation we detailed earlier, many companies increase their pricing to account for the materials and labor market on or near the first of the year. So that project you’re considering in the Fall might be more difficult by the Spring.

ADDITIONAL RESOURCES:

Still, if it’s not the right time for you, waiting can be the best option. But if all else is equal, knowing these things can help you make a timely decision that saves you money.

If you’re ready to talk to an HVAC representative, you should be aware of all your options. The most important part is finding a solution to your HVAC questions that you’re happy with. Our free checklist will provide you with relevant questions to ask any HVAC contractor. By ensuring that the contractor you choose addresses each of these areas, you’ll have peace of mind knowing that whomever you choose, they’ll be prepared to do the job right.

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Chris Husmann

Fire and Ice has been wonderful to work with! Our new Furnace and AC are working like a dream. We had a number of places come out for estimates and Fire and Ice was the only one who actually went around and measured our windows and home and determined we should get a smaller furnace than what was installed before, saving us money both up front and on efficiency down the road. We were also impressed at the quality of the installation itself, as our old setup was clearly done without much care or thought. Fire and Ice took the time to move pipes and such that were just hanging from my ceiling before, move the humidifier to the proper side of the furnace, move over the ductwork that was not put in a good location, raise our electrical box outside away from the ground, and all kinds of little things to make sure our system runs right for a long time. It's been a few months and our setup runs perfectly. You get what you pay for, and I'm glad we paid for Fire and Ice!

Emily

When the 30 year old HVAC system in our house went out Fire and Ice was recommended to me. Brad, my sales representative, showed me a comprehensive list of my options, set me up with financing make a brand new system affordable, and professionally communicated throughout the entire process. The installers, Demetrius, Willard, and Tyler, were fantastic! They were very helpful and professional throughout the entire installation process and walked us through the ins and outs of the final product. The AC works like a dream just in time for the hot summer weather and we could not be happier! Fire and Ice is our go-to recommendation for anyone seeking HVAC work.

Mary Avalos-Miller

Our complete HVAC system was replaced a month ago. We experienced a flawless, informative process from sales to installation. Bryan, our sales pro, performed a detailed anaysis of our home's size, construction & features to develop an evaluation of our HVAC needs to offer the optimum sized equipment and has returned several times since the installation to insure it's proper functioning and our understanding of the entire system. The installation was performed within 3 days of our agreement - with the crew (Jon, Daniqua & Colby) getting the old system removed (furnace & A/C) and the new system installed in a matter of hours - they even modified ductwork and rerouted some lines originally installed by our builder to increase efficiency and give the system a cleaner appearance. Another great surprise was their tenacity with the cleanup - all their work areas were left totally spotless!!! Overall the best contractor performance we have experienced in 35 years of home ownership including having 2 homes built by the area's most reputable developers. The system runs great, is quiet and can now be operated through my phone from anywhere - even if just to insure it's running while at my winter haven. Thank You Fire & Ice!

Cathy Mace

Fire & Ice was great. Our sales rep, Bryan, was excellent. He was knowledgeable, professional, and didn’t pressure us to make a purchase. Due to our experience with him, we were already planning on using Fire & Ice to replace our old AC, but during the heat wave and storms, my once limping-along-AC decided 20 years was enough cooling and decided it’s job was done. My husband had initially set the meeting with Bryan, but was out of town, leaving me to pick up the sale. Bryan didn’t miss a beat when I emailed him asking to get a new AC installed ASAP. Within two days, my install techs, Demetrius P. and Willard J. were here to install. The excellent service continued. Both were amazing and incredibly professional, even dealing with my very vocal dog with grace every time they entered my house. They completed the job in a timely manner and everything was top notch. They were mindful of the fact that I work from home, and kept noise to an absolute minimum. By the time they left, I could feel the cool air flowing once again. They even took the time to swap out my furnace filter! Loved working with them and will recommend Fire & Ice to my friends & neighbors.

Jared Petersen

The entire process of having a new furnace and air conditioner installed was awesome. Scheduling the estimate was quick and easy and I didn't have to wait on availability. The estimate was very thorough, and Bryan was extremely helpful in explaining everything. Install was just a few days later based on my schedule (they could have installed sooner) and the install technicians (Bryan, Alontae, Von) were awesome. Very professional and courteous, adhering to local health guidelines the entire time. They also had somebody come out and take photos and videos of the install so they could use it in their training. They took the time to ensure everything was installed properly (my old install wasn't). They were also very helpful to show me everything about the system and new thermostat before they left. Bryan followed up with me a week later and stopped in to check on the install. He's awesome and having a tech come out and tweak a couple things (humidifier and thermostat) to ensure everything runs properly!

Jayson Nayuki

One of my good friend’s had a great experience with Fire and Ice, so I went ahead and tried them out. Amazing customers service. Brad was awesome with walking me through the process of getting a new furnace and answered all of my questions. I will be a returning customer and recommend Fire and Ice to all. Update on furnace installed: I can not praise this company enough. The technicians Floyd and Jacob were very professional and the craftsmanship was amazing. You can tell when someone takes pride in their work. Thank you for your hard work. It’s greatly appreciated.

Bryan Wade

Bryan and Nick were true professionals. They gave me a good heads up when they were going to arrive and did a great job installing the new furnace. They made sure to keep my house clean and walked me through what they did and gave me tips on how to get the best use/life out of my furnace. Will definitely recommend to a friend.

I Daniels

The two technicians arrived exactly when they said they would, immediately began to take care of business. They had more trouble than they anticipated getting the old furnace out but still pretty much finished at the time they told me. The system and heating space were left clean and tidy. they took a few extra minutes to troubleshoot my water tank to get it to ignite which was greatly appreciated. Very nice gentleman throughout the experience and gave me a thorough explanation of the paperwork and how to use the thermostat as well. Was a great experience